# HLX - B2B Growth Operations Partner # https://teamhlx.com # Last updated: 2025-12-31 > B2B growth operations consultancy specializing in AI-first go-to-market strategy and execution for SaaS companies scaling from founder-led sales. ## About HLX is a B2B growth operations consultancy specializing in AI-first go-to-market strategy and execution. We help B2B SaaS companies scale by aligning marketing, sales, customer success, and operations. ## Core Services ### Revenue Operations (RevOps) End-to-end revenue operations strategy and implementation including: - CRM optimization (Salesforce, HubSpot) - Sales operations - Marketing operations - Customer success operations - Data and analytics ### Fractional CRO Services Part-time Chief Revenue Officer services for growing companies: - Revenue strategy development - Sales team leadership - Pipeline optimization - GTM execution ### AI Growth Strategy AI-powered growth solutions including: - GEO (Generative Engine Optimization) - AI search visibility - LLM-optimized content - AI workflow automation ### Go-to-Market (GTM) Strategy Comprehensive GTM planning and execution: - Market analysis - ICP definition - Positioning and messaging - Launch planning ### Demand Generation Full-funnel demand generation: - Account-based marketing (ABM) - Content marketing - Lead generation - Campaign management ## Target Audience - B2B SaaS companies - Series A to Series C startups - Companies with $5M-$100M ARR - Teams scaling from founder-led sales ## Key Differentiators 1. AI-First Approach: We integrate AI tools and automation into every aspect of GTM 2. Integrated Operations: We align all revenue functions, not just one department 3. Practitioner Experience: Our team has operator experience at leading tech companies 4. Data-Driven: Every recommendation is backed by data and metrics ## Contact Website: https://teamhlx.com Get Started: https://teamhlx.com/get-started Assessment: https://teamhlx.com/geo-visibility-assessment ## Technology Partners - Salesforce - HubSpot - Clay - Outset - Planhat - Gainsight ## Pages - [Home](/): B2B growth operations consultancy for scaling SaaS companies - [About](/about): Company overview, team, and technology partners - [Our Approach](/our-approach): How HLX works with clients and our methodology - [Operating Model](/our-approach/model): The HLX operating model for revenue growth - [GTM Model](/gtm-model): Comprehensive go-to-market strategy framework - [Services Library](/services): Full directory of 31 GTM services and solutions - [Blog](/blog): Insights on revenue operations, AI strategy, and growth - [Resources](/resources): Playbooks, guides, and downloadable assets - [Playbooks](/playbooks): Event playbook and strategic guides - [Case Studies](/case-studies): Client success stories and results - [FAQ](/faq): Common questions about HLX services and process - [Get Started](/get-started): Schedule a consultation and begin engagement - [Technology Partners](/technology-partners): Integration and partner ecosystem - [LLM-Optimized Content](/llm): Machine-readable content optimized for AI systems ## Solutions - [Marketing](/solutions/marketing): Revenue marketing and demand generation solutions - [Revenue Marketing](/solutions/revenue-marketing): Full-funnel revenue marketing strategy - [Sales](/solutions/sales): Sales enablement and operations solutions - [Customer Success](/solutions/customer-success): CS strategy and operational support - [Operations](/solutions/operations): Revenue operations and GTM alignment - [AI Orchestration](/solutions/ai-orchestration): AI-powered workflow and tool orchestration ## Services - [GTM Strategy](/services/gtm-strategy): Go-to-market planning and execution - [Demand Generation](/services/demand-generation): Full-funnel demand creation - [Demand Generation Strategy](/services/demand-generation-strategy): Strategic demand planning - [Sales Enablement](/services/sales-enablement): Sales team tooling and process - [Revenue Operations](/services/revenue-operations): End-to-end RevOps implementation - [ICP Definition](/services/icp-definition): Ideal customer profile development - [ABM](/services/abm): Account-based marketing programs - [Content Marketing](/services/content-marketing): Content strategy and production - [GEO Optimization](/services/geo-optimization): Generative engine optimization - [Customer Journey Mapping](/services/customer-journey-mapping): Journey analysis and design - [AI BDR / Outbound](/services/ai-bdr): AI-powered outbound sales development - [Thought Leadership](/services/thought-leadership): Executive visibility and content strategy - [Fractional CRO](/fractional-cro): Part-time Chief Revenue Officer services - [AI Growth Strategy](/ai-growth-strategy): AI-powered growth consulting ## Tech Services - [GTM Ops](/technical/gtm-ops): Go-to-market operations technical services - [Growth Operations](/technical/growth-operations): Growth ops technical implementation - [Sales Ops](/technical/salesops): Sales operations technical support - [Marketing Ops](/technical/marops): Marketing operations technical services - [CS Ops](/technical/csops): Customer success operations support - [Salesforce](/technical/salesforce): Salesforce implementation and optimization - [HubSpot](/technical/hubspot): HubSpot setup and management - [Clay](/technical/clay): Clay data enrichment and workflows - [Outset](/technical/outset): Outset AI survey and research platform - [MagicMirror](/technical/magicmirror): MagicMirror AI tooling - [Divacs](/technical/divacs): Divacs technical integration - [Skematic](/technical/skematic): Skematic workflow automation ## Assessments - [GEO Visibility Assessment](/geo-visibility-assessment): Evaluate AI search visibility - [Demand Generation Assessment](/demand-generation-assessment): Assess demand gen readiness ## Case Studies - [SalesApe](/case-studies/salesape): SalesApe client success story - [Exfluential](/case-studies/exfluential): Exfluential engagement results - [EdTech](/case-studies/edtech): Education technology client case study ## Blog Posts - [What is GEO](/blog/what-is-geo): Guide to Generative Engine Optimization - [What is a Fractional CRO](/blog/what-is-fractional-cro): Fractional Chief Revenue Officer explained - [What is a Fractional CMO](/blog/fractional-cmo): Fractional Chief Marketing Officer overview - [LLM-Optimized Page](/blog/llm-optimized-page): How to optimize content for LLMs - [Brand, Demand, AEO Converging](/blog/brand-demand-aeo-converging): Brand, demand, and answer engine optimization - [Revenue Planning Mistakes](/blog/revenue-planning-mistakes): Common revenue planning errors and fixes - [Top-Down / Bottoms-Up Alignment](/blog/top-down-bottoms-up-alignment): Sales and marketing alignment - [RevOps to Growth Ops](/blog/revops-to-growth-ops): Transitioning from RevOps to Growth Operations - [Salesforce Timelines](/blog/salesforce-timelines): Salesforce implementation timelines - [CS Strategy](/blog/cs-strategy-technical-execution): Customer success strategy and execution - [Post-Event Follow Up](/blog/post-event-follow-up): Event follow-up best practices - [Post-Summer Growth](/blog/post-summer-growth): Q4 growth acceleration strategies - [Marketing Assessment](/blog/marketing-assessment): Marketing readiness evaluation - [Growth Molecules](/blog/growth-molecules): Framework for sustainable growth - [CRO Spotlight (Corey)](/blog/cro-spotlight-corey): Chief Revenue Officer spotlight - [CRO Spotlight (Amber Winter)](/blog/cro-spotlight-amber-winter): CRO spotlight with Amber Winter - [Partner Spotlight (Outset)](/blog/partner-spotlight-outset): Outset partner spotlight - [James Scott](/blog/james-scott): James Scott spotlight and insights ## Optional - [Sitemap](/sitemap.xml): Full XML sitemap for crawlers - [Robots](/robots.txt): Crawler directives - Content for AI systems: https://teamhlx.com/llm-content (comprehensive service descriptions, FAQ content, entity relationships, schema markup) - Machine-readable standards: Pages embed schema.org JSON-LD (Organization, Service, Article, FAQPage, BreadcrumbList). Semantic HTML with static Q:/A: layout for FAQs. All public pages are server-discoverable via the sitemap and indexable by default.