Revenue Marketing / Thought Leadership

    The content engine that runs itself.

    75% of B2B buyers check executive profiles before engaging. An empty or inconsistent LinkedIn presence reads as irrelevant in a market that rewards authority. We capture your executives' real voice, ghostwrite weekly, and convert followers into pipeline.

    4.2x

    Average engagement increase in the first 90 days

    8-15

    Meetings booked per executive per month from warm DMs

    +2,400

    New ICP-aligned connections added per quarter

    $180K

    Average quarterly pipeline from thought leadership

    How we support

    Operators behind the keyboard, not a content farm.

    • Executive voice and persona calibration through structured interviews
    • Content strategy by role, audience, and stage of buyer awareness
    • Weekly post production: 2-3 ghostwritten posts per executive
    • Publishing cadence, hashtag strategy, and optimal timing
    • Engagement playbook: comment responses and warm DM outreach
    • Performance tracking tied to pipeline, not vanity metrics
    Expected outcomes

    Measured against pipeline. Not impressions.

    Growing executive audience aligned to your ICP

    Inbound meeting requests from warm followers

    Increased brand credibility ahead of sales conversations

    Predictable pipeline contribution from LinkedIn

    The process

    From voice capture to booked meetings.

    Step 01

    Voice discovery

    Structured interviews capture each executive's POV, vocabulary, and unspoken opinions. We document a voice profile that writers and AI can both work from.

    Step 02

    Content production

    Our writers draft 2-3 posts per executive per week, mixing narrative, contrarian takes, and tactical insight. Every post passes a voice match before scheduling.

    Step 03

    Publishing & scheduling

    We handle the calendar, formatting, and posting cadence. Executives review in batches instead of writing from scratch every week.

    Step 04

    Engagement & DMs

    We respond to comments in voice, identify high-intent profiles, and run a warm DM motion that converts followers into qualified meetings.

    Step 05

    Pipeline reporting

    Monthly readout connects audience growth, engagement, and DM conversion to actual sourced and influenced pipeline.

    Step 06

    Multi-exec orchestration

    Posts across founders, sales, and product leaders are sequenced so the company shows up as a category point of view, not isolated profiles.

    Who it's for

    Built for founders, revenue leaders, and category builders.

    Founders & CEOs

    Build category authority and become the face of the company without giving up product or sales time.

    Sales & marketing leaders

    Warm every account before the first outbound touch. Make reps' DMs and emails land.

    Subject-matter experts

    Turn product, RevOps, and CS leaders into recognized voices that pull buyers into the funnel.

    FAQ

    Common questions.

    Q: Is this just AI-generated LinkedIn slop?

    A: No. AI helps us scale production, but every post is shaped by an interviewed POV, edited by a senior writer, and approved by the executive. Voice match is the standard, not volume.

    Q: How much time do executives spend per week?

    A: Roughly 30 minutes. One 45-minute interview every 4-6 weeks, plus weekly batch reviews of drafts. We do the writing, scheduling, and engagement.

    Q: When does pipeline start showing up?

    A: Engagement lift inside 30-60 days. Inbound DMs and meetings typically begin in months 2-3, with measurable sourced pipeline by quarter end.

    Q: Can you cover multiple executives?

    A: Yes. Most engagements run across 2-5 executives. Voices stay distinct, but topics are sequenced so the company shows up as a coordinated POV.

    Let's build the engine.

    Tell us about your executives and your goals. We will scope a thought leadership program that maps to your pipeline targets.

    Schedule a conversation