Marketing isn't guesswork, it's precision, data, and execution.

    HLX builds scalable marketing engines that generate leads, shape market perception, and drive revenue. We embed with your team to align strategy, execution, and technology for measurable growth.

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    How we help

    Strategic Marketing Planning & Positioning

    Transform your brand into a powerful strategic asset that drives meaningful market differentiation and delivers quantifiable business results. Our data-driven approach aligns your unique value proposition with precise market opportunities, creating sustainable competitive advantages and measurable ROI.

    HLX can help you deliver:

    Marketing strategy
    Brand positioning
    Visual identity
    Market analysis
    Audience segmentation
    Value proposition
    Brand architecture

    Demand Generation & Content Strategy

    Fuel your business growth with precision-targeted acquisition programs that consistently attract and convert high-quality prospects. We engineer dynamic, multi-channel campaigns that engage decision-makers at every stage of their buying journey, transforming audience interactions into quantifiable pipeline opportunities and sustainable revenue streams.

    HLX can help you deliver:

    Campaign strategy
    Content planning
    Email marketing
    Paid media
    Lead generation
    ABM (Account-based marketing)
    Event marketing
    Marketing analytics
    Channel marketing

    Digital Marketing

    Create digital experiences that attract, engage, and convert through optimized websites and discoverable content. Our comprehensive approach delivers an intuitive customer journey that drives meaningful engagement and measurable results. We blend technical excellence with strategic content development to ensure your digital presence works as your most effective 24/7 sales and marketing asset.

    HLX can help you deliver:

    Website development
    SEO strategy
    Technical SEO
    Content SEO
    Conversion optimization
    Digital analytics
    UX design
    Mobile optimization

    Marketing Operations & Technology

    Architect and implement the right marketing technology ecosystem that scales efficiently with actionable insights. We transform complex marketing infrastructures into streamlined, data-driven engines that empower your team to execute with precision and measure with confidence while delivering measurable ROI through enhanced visibility, automation, and performance analytics.

    HLX can help you deliver:

    Marketing operations
    Tech stack assessment
    Marketing automation selection & implementation
    Data management
    CRM integration
    Dashboard development
    Process design
    Technology roadmap

    AI search orchestration

    The future of discovery is AI-powered. Ensure your brand dominates when customers ask ChatGPT, Gemini, Claude, and other AI tools about your industry. Powered by Vews.ai.

    AI Platform Analysis

    Comprehensive analysis across ChatGPT, Gemini, Claude, Perplexity, and 20+ AI platforms to ensure your brand is discovered.

    Multi-platform tracking
    Mention frequency analysis
    Competitive benchmarking

    AI Search Optimization

    Strategic optimization to dominate AI-generated responses for your industry keywords and buyer queries.

    Keyword strategy
    Content gap analysis
    Entity optimization

    Brand Protection

    Monitor and protect your brand reputation across all AI platforms with real-time alerts and proactive management.

    Reputation monitoring
    Misinformation detection
    Crisis alerts

    Performance Analytics

    Advanced analytics dashboard with AI visibility metrics, competitive intelligence, and actionable insights.

    Real-time dashboards
    Trend analysis
    Performance scoring

    Monitor 20+ AI platforms including ChatGPT, Gemini, Claude, Perplexity, Copilot, and more

    How we work

    When you partner with HLX, you'll experience strategic guidance and hands-on implementation that transforms marketing complexity into measurable business growth, without the overhead of building everything in-house.

    Fractional leadership

    Expert strategists join your team, bringing executive-level guidance without the full-time price tag. We lead your marketing initiatives with precision, pushing boundaries while staying grounded in measurable outcomes.

    Execution excellence

    Ideas mean nothing without action. Our specialized teams build strategies into reality, delivering campaigns, content, and digital experiences that drive meaningful engagement and quantifiable results.

    Our team

    Work with experienced operators who have built and scaled revenue engines at leading companies.

    Ashby Landers

    Ashby Landers

    Director of GTM Strategy

    LinkedIn
    Kristi Bjornaas

    Kristi Bjornaas

    Marketing Leadership

    LinkedIn
    Leslie Brockman

    Leslie Brockman

    Marketing Leadership

    LinkedIn
    Lilia DeMaio

    Lilia DeMaio

    Marketing Director

    LinkedIn
    Sam Barr

    Sam Barr

    Marketing Leadership

    LinkedIn

    Let's get scientific about your marketing

    Marketing shouldn't be a guessing game. Whether you need better automation, smarter campaigns, or a full-funnel demand strategy, HLX is here to help.

    Contact Us