Sales

    A sales engine built to close predictably.

    Whether you need a full sales overhaul or surgical improvements, we embed with your team and own the work — across strategy, team management, playbooks, forecasting, compensation, and enablement.

    35%

    average increase in sales productivity

    25%

    improvement in forecast accuracy

    40%

    reduction in ramp time

    What we do

    One team. Every sales function that drives revenue.

    From strategy to execution — we build and run the programs that turn your sales team into a predictable revenue engine.

    Sales Strategy & GTM Planning

    Scalable, data-driven frameworks that align your sales motion with market opportunity and business objectives. Learn more.

    Sales Team Management

    Build, structure, and lead high-performing sales teams with clear roles, accountability, and performance standards. Learn more.

    Playbook Development

    Codify winning sales motions into repeatable playbooks your entire team can execute consistently. Learn more.

    Sales Forecasting

    Data-driven forecasting models that provide accurate revenue predictions and enable better resource allocation. Learn more.

    Comp Plan Design

    Incentive structures that align seller behavior with company goals while remaining competitive and motivating. Learn more.

    Onboarding & Training

    Accelerate ramp time and drive consistent performance with structured enablement programs. Learn more.

    Sales Strategy & GTM Planning

    Before reps start selling, the strategy has to be right.

    We build scalable, data-driven sales frameworks that align with your broader business objectives. Our strategic methodology transforms your sales approach into a systematic, measurable revenue engine.

    • Product-market fit diagnostics and market segmentation
    • Go-to-market strategy and channel selection
    • Sales methodology development and competitive positioning
    • Pricing, packaging, and sales capacity planning

    Where to compete

    Market segmentation, ICP definition, territory mapping, TAM analysis

    How to win

    Sales methodology, competitive positioning, value proposition, pricing strategy

    How to scale

    Capacity planning, channel strategy, hiring model, ramp targets

    Sales Team Management

    High-performing teams aren't built by accident.

    We help you structure, hire, and lead sales teams with clear roles, performance standards, and management rhythms that create accountability without micromanagement.

    Org design and role definition across AE, SDR, and leadership

    Hiring profiles, scorecards, and structured interview processes

    Weekly cadences, 1:1 frameworks, and pipeline review protocols

    Performance management systems and coaching programs

    Playbook Development

    Codify what works. Scale what wins.

    Your best reps close deals through instinct and experience. Playbooks turn that instinct into a system every rep can follow — from discovery to close, objection handling to competitive positioning.

    • Discovery frameworks and qualification methodologies (MEDDIC, BANT, custom)
    • Objection handling guides with battle-tested responses
    • Competitive battle cards and differentiation talk tracks
    • Stage-specific email templates, call scripts, and demo frameworks
    50%

    faster ramp time with structured playbooks

    30%

    improvement in win rates

    2x

    increase in rep consistency

    79%
    of sales orgs miss their forecast by more than 10%

    Pipeline Analysis

    Stage-weighted probabilities, deal velocity, and coverage ratios

    Forecast Models

    Bottom-up, top-down, and blended approaches calibrated to your sales cycle

    Revenue Intelligence

    Leading indicators, risk signals, and commit accuracy tracking

    Sales Forecasting

    Stop guessing. Start predicting.

    Most forecasts are just pipeline math with a prayer. We build forecasting systems rooted in deal-level data, stage definitions, and leading indicators — so your board gets a number they can trust.

    • Pipeline coverage analysis and stage-weighted forecasting
    • Deal inspection frameworks and risk identification
    • Weekly forecast cadence design and calibration
    • CRM-integrated dashboards and automated reporting
    Comp Plan Design

    Compensation that drives the right behavior.

    Bad comp plans create bad habits. We design incentive structures that align your sellers with your strategic priorities — whether that's new logo acquisition, expansion, or multi-year commitments.

    01

    Base + Variable Design

    OTE

    Competitive OTE modeling benchmarked against your market segment, role level, and geographic region.

    02

    Accelerators & SPIFs

    2-3x

    Tiered accelerators that reward overachievement and strategic SPIFs that drive specific behaviors when you need them.

    03

    Quota Setting

    85%

    Target attainment rate. Quotas set from pipeline coverage, historical performance, and capacity models — not arbitrary targets.

    Onboarding & Training

    Ramp faster. Perform sooner.

    The average enterprise rep takes 6-9 months to ramp. That's 6-9 months of carrying cost before productivity. We build onboarding and training programs that cut ramp time in half and get reps producing pipeline from week one.

    From day-one onboarding plans to ongoing skill development, we design programs that make every rep better — not just the naturals.

    • 30-60-90 day onboarding plans with milestone-based checkpoints
    • Role-specific training tracks for AEs, SDRs, and managers
    • Call recording reviews, deal coaching, and skills workshops
    • Certification programs and continuous learning frameworks
    50%

    reduction in average ramp time

    3x

    faster time-to-first-deal for new hires

    35%

    improvement in quota attainment

    60%

    decrease in early rep attrition

    How we work

    Embedded with your team. Not advising from the outside.

    We sit inside your sales motion and run the programs — not as consultants delivering decks and disappearing, but as operators who own the work alongside you.

    If you have a team

    We extend it. Embed alongside your existing sales leadership to optimize processes, build playbooks, and coach reps to higher performance.

    If you're starting from scratch

    We run it. Build the sales function, hire the team, deploy the systems, and hand it off once the engine is producing predictable pipeline.

    1
    Week 1
    Diagnose
    • Sales process audit
    • Pipeline & CRM review
    • Team interviews
    • Win/loss analysis
    2
    Weeks 2–3
    Design
    • GTM strategy
    • Playbook framework
    • Comp plan modeling
    • Tech stack plan
    3
    Weeks 4–6
    Build
    • Playbook rollout
    • Training programs
    • Forecasting models
    • Process implementation
    4
    Week 7+
    Optimize
    • Performance coaching
    • Pipeline reviews
    • Forecast calibration
    • Continuous iteration
    The team

    Operators who've built this before.

    Our sales team has built and scaled revenue engines at B2B companies across the growth stages you're navigating. They're not consultants — they're practitioners.

    Ashby Landers

    Ashby Landers

    Director of GTM

    LinkedIn
    Charles Teed

    Charles Teed

    Partner & Sales Leader

    LinkedIn
    Corey Kleinbauer

    Corey Kleinbauer

    Fractional CRO

    LinkedIn
    Jeramee Waldum

    Jeramee Waldum

    Partner & Sales Leader

    LinkedIn
    Joe Moriarty

    Joe Moriarty

    Fractional CRO

    LinkedIn
    Mark Nordheim

    Mark Nordheim

    Fractional CRO

    LinkedIn
    Sean Crafts

    Sean Crafts

    Partner

    LinkedIn

    Ready to build a sales engine that scales?

    We start every engagement with a GTM assessment — a look at your current sales model, where the gaps are, and what programs would actually move the number.

    Analyze your GTM model