How SalesApe got serious about scaling with HLX
AI-Powered Sales Enablement
January 2024, Present
SalesApe was founded by an experienced tech entrepreneur exploring early applications of AI agents. By January 2024, the product had proven value in the market with a handful of customers, but the company was still founder-led, with no formal sales infrastructure in place.
The business had a strong GTM engine and lots of inbound, but not a sales engine. They needed to build a scalable, repeatable sales engine from scratch, and fast. SalesApe needed more than advice. They needed embedded expertise to define product-market fit, accelerate growth, and operationalize their vision.
HLX joined SalesApe at a critical inflection point when the company had vision, early traction, and a powerful product, but no structured sales motion. Acting as their fractional VP of Sales, we embedded as the first sales leader and got to work building the revenue engine from the ground up.
We developed their complete sales strategy, from positioning and messaging to process design and tech stack implementation, building systems that could grow with them.
As momentum grew, we focused on recruiting, hiring, and onboarding a high-performing sales team, eventually scaling to over 10 AEs. In parallel, we stood up sales enablement, playbooks, quota setting, forecasting, and RevOps infrastructure, ensuring every part of the sales engine operated with clarity and consistency.
Beyond execution, HLX served as a strategic advisor to the founder, working closely with the CEO on pricing, packaging, segmentation, and fundraising positioning. All of this was delivered as a fully embedded partner, with global execution done entirely remotely.
"We had the vision and the product, but HLX gave us the system, structure, and engine we could use to start scaling. They didn't just consult. They helped build the machine."
Al Rollins
CEO, SalesApe
In seven months, HLX transformed SalesApe's sales motion from founder-led hustle into a scalable, data-driven revenue operation.
0 → 15+
Team members
10+
AEs hired
Series B
Fundraise ready
SalesApe went from founder-led sales to a structured team of 15+ people, secured enterprise and SMB clients globally, and positioned the business for a successful Series B fundraise. HLX delivered a full-stack sales org transformation, turning vision into execution, strategy into systems, and potential into predictable revenue.
Let's build your revenue engine together.